SEARCH ENGINE OPTIMIZATION

• Complicated languages that search engines do not understand
• Fancy menus that the search engines ignore, and then leave the site
• Photos that are not correctly used and lack the information that search engines require.
• Flash, JAVA, ASP & PHP scripts that are not coded correctly and that cause the search engines to skip the site.
• Inadequate text or copy that causes the search engines to rank your site as irrelevant.
• Not enough, or too many keywords: Search engines are getting smarter and realize that people try to falsely pepper a site with keywords that make no sense. Your site not only gets penalized for this, it can be completely kicked out of the listings all together.
• “Black Hat” techniques: These are the worst! This is a programming practice that will initially cause you site ranking to go very high. You may quickly see your rank in the top 10 positions of a search engine, but once the search engine spiders realize that techniques were used to falsely achieve these rankings, your site will be banned from the search engine. Once this happens, the search engines will NEVER re-index your site no matter what you do to fix the problem.
  
  These are just a few of the ways that some companies try to win you trust. Ultimately, it will kill your site. Res Com will NEVER use short-cuts to boost your rankings. It just isn’t worth it. We do it the right way, no matter how long it takes.